If you want to sell your property quickly and easily at the highest possible price, then the auction method of marketing is a smart decision… not a last resort.
In today’s fast-paced environment auctions offer many advantages to the seller. Auctions quickly and effectively establish true market value for property. For more than 50 years, Higgenbotham Auctioneers has assisted sellers every step of the way to make sure they get the best results with their desired terms and conditions.
By using the auction method of marketing, our client is able to sell and close on his assets in approximately 30 days, rather than relying upon the ambiguity of the traditional real estate market. An auction allows the seller to establish the timetable. Knowing a specific, definite closing date allows the seller to take advantage of opportunities for reinvestment and relocation immediately.
An auction reduces the holding costs of the property, including interest, taxes and maintenance. Due to the shortened marketing period of the auction, these costs terminate quickly. Traditional sales methods leave the seller responsible for these costs for an indefinite period.
The terms and conditions of the sale are established and controlled by the seller. Each sale is tailored to suit the individual seller’s needs and is carefully evaluated to determine the most appropriate (and cost effective) method of offering the property to obtain the most money for the seller. Higgenbotham explores additional alternatives, such as 1031 exchanges, bidding with equity and convertible equity as opposed to cash.
The auction method forces buyers to act. Traditional sales methods do not create the urgency necessary to close the sale quickly. Auction demands decisiveness and takes advantage of the synergy created when a group of buyers are bidding competitively against one another – each bid reaffirms the value of the property.
As opposed to traditional marketing, in which the buyer receives offers sporadically over an extended period of time, an auction establishes a specific date by which all offers are received. With this target date in mind, an aggressive advertising campaign is designed. This campaign is created to emphasize the amenities of your property and is media-specific – with advertising placement in the most effective media. The goal of our advertising campaign is to ensure that all potential buyers are targeted and aware of the sale.
A proven advertising method to both catch the eye visually while conveying the most important details, dates, location and times of an event.
Please click the link below to see our corporate information brochure. It will give you a brief overview of Higgenbotham and our auction process.
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